Turns Out "Digital Native" Generation Are Clueless On Search
Interesting study on how college students search for information and their level of sophistication. In this study, college students were given scenarios and asked to search for relevant information. e.g., "A friend in South Bend, IN calls you frantically Friday Night. The condom broke while she was with her boyfriend and she needs to know what to do." The "ideal" answer in the study is "go to the nearest 24-hour pharmacy and get Plan B (or other Emergency Contraceptive Pill (ECP)). It is available over the counter."
Most students were both not educated about Plan B or other ECPs, but did very poorly in developing Internet searches for information on how to stop unwanted pregnancy in this situation or on how to evaluate the information. My favorite line was about .org being an indicia of reliability because "that's like a government issued website."