June 1st, 2008

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Clinton In Puerto Rico: Does the Internet Theory Hold Up?

According to CNN.com Clinton won big in every demographic in Puerto Rico.

I'm trying to figure out if there is a connection between support for Clinton and internet penetration/use, or if it is purely an epiphenomena. Generally, Obama does much better among demographics with high broadband penetration and internet usage. (Annoyingly, this is not yet an exit poll question. I'm triangulating from two different sets of PEW numbers.) The exception is African Americans, where Obama does well regardless of level of internet penetration.

Assuming there is a relationship, it would be very interesting to determine what the relationship is. Is it that people most likely to find Obama's message appealing are also most likely to be able to afford broadband in the home and use it more often? Or is it that researching candidates online rather than relying on traditional media has an impact on voter behavior?

I must see if I can get this included in exit polls for the general election.