osewalrus (osewalrus) wrote,
osewalrus
osewalrus

Link Harvest: Ads work even when you don't click through

http://adage.com/digital/article?article_id=139367

I've been saying this for years, and that the model for internet advertising is severely broken. Perhaps more popular sites will now be able to break the model and move to compensation based on actual views and length of view rather than clickthroughs.
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