Martin Silver, President of Agave99, the certified Kosher tequila, has hired 8 scantily clad "kosher shot girls" to engage in a "mitzvah crusade" to bring kosher tequila shots to the masses. I presume it is not only the nes that will be pirsumed.
I'm as filled with national pride as a Native American at an Atlanta Braves game watching the crowd do a tomahawk chop.
Addendum: I'm annoyed at myself for missing the obvious joke. Clearly this is the mitzvah of pirsumei pritzah