osewalrus (osewalrus) wrote,
osewalrus
osewalrus

Link Harvest: Why Mad Men Has So Little to Do With Advertising

http://adage.com/mediaworks/article?article_id=145179

Yet another example of how a show receives lots of hype, but actually has fairly low ratings. The point of the article is actually how Mad Men really uses a different revenue model than traditional advertising. But I also note as an aside that, despite everything, broadcast is still what is most profitable because it is STILL what most people watch. Which is why the "cable envy" of broadcast is so self-destructive (only one of its many self-destructive tendencies).
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