Rachel Maddow Illustrates How "Gramscian Hegemony" Works

This piece sadly produces big yawn from those of us who have worked in the media reform movement and spent a great deal of time trying to explain why the issue of media ownership is important for, like, democracy and stuff.

For those unfamiliar with the term "Gramscian Hegemony" (which Maddow does not use, but I can't resist throwing in). I suggest this Wikipedia entry.