Sorry, Utube Dude, about the Youtube Dude

My mind boggles at the cluelessness here:

UTUBE TO SUE YOUTUBE AMID SITE CONFUSION
A company selling used tube machinery is planning to sue
YouTube after its Web site, called utube.com, crashed
repeatedly under the weight of millions of mistaken clicks.
Universal Tube and Rollform Equipment Corporation's Web site
has become one of most clicked manufacturing sites in the
world and recorded 68 million hits in August as computer
users mistook it for the video sharing Web site.
http://www.thetechlounge.com/news/10751/Breaking+UTube+Sues+YouTube/

I have no idea what they think their cause of action is or what they want Youtube to do to stop the problem.